- About Us
The Smartlink Mobile leadership team possesses 120 cumulative years of professional experience from startups to large organizations, including over 90 years of healthcare industry experience. Dr. Tong has assembled a team with highly complementary skill sets from across a variety of relevant parallel industries, including EMR, medical device, IT consulting, business consulting, mobile technology, SaaS and on premise software.
Chief Executive Officer
Dr. Siu Tong is a successful serial entrepreneur who mixes a creative mind with an astute eye for filling clinical gaps using technology. He founded and was CEO of Infina Connect Healthcare Systems, which was one of the top 10 finalists in the Wall Street Journal 2013 “Startup of the Year” series. He was CEO and Founder of Engineous Software, where he grew the company by 2,355% over the course of four years. He received numerous awards including a 1998 Entrepreneur of the Year Award (from Ernst & Young, USA Today and NASDAQ, two consecutive Deloitte & Touche Technology Fast 500 awards, a 1998 National HOT 100 Company (from Dun & Bradstreet Entrepreneur Magazine), Industry Week Technology of the Year Award, and a ranking as the 178th fastest-growing technology company in U.S. and Canada. Prior to Engineous, Dr. Tong was Chairman and founder of Optimum Technologies, GMA Healthcare, and led a software development team at General Electric’s Global Research Center. Dr. Tong has a B.S. in Engineering from Cornell University and a Ph.D. in Aeronautical Engineering and Management Science from the Massachusetts Institute of Technology.
Dr. Tse is a practicing pediatrician and allergist. He is an active member of the American College of Allergy, Asthma & Immunology, American Medical Association, NC Medical Society, NC Pediatric Society, and an expert medical case reviewer for the NC Center for Medical Excellence. Dr. Tse is a graduate of the University of Hong Kong Medical School, and completed his residency and fellowship training at the New Jersey Medical College of Medicine & Dentistry, Department of Allergy and Immunology, and Children’s Hospital in Boston, MA. Dr. Tse brings his intellectual guidance and contextual clinical knowledge to Smartlink to ensure that applications are developed from a provider and patient-centric viewpoint while solving real operational healthcare issues.
Vice President, Sales & Strategic Alliance
Chris Lynch is Managing Director for Smartlink Mobile. He has worked in the implantable medical device industry for 18 years and most recently was Senior Regional Sales Manager for Boston Scientific’s Cardiac Rhythm Management division. Prior to that Chris held positions as Market Development Manager and Manager of Corporate Accounts for Guidant Corporation, a company acquired by Boston Scientific. He has also worked for medical device companies Schneider Peripheral and US Surgical.
Chris has 23 years of experience in sales, leadership, contracting, market development, major account management, strategy development, recruitment and development, P&L responsibility, and new product launches. He has extensive experience working with Electrophysiologists, Interventional Cardiologists, Cardiac and Vascular Surgeons, Radiologists, Pulmonologists, Endoscopists, and healthcare administrators. Chris holds a BS degree in Marketing from the University of Florida, and recently received his MBA from Duke University Fuqua School of Business’s Global Executive Program.
Vice President, Marketing
Ginny has over 20 years of experience in sales and marketing, with deep expertise in differentiated positioning and growth strategies for BtoB companies. In her most recent role, Ginny served as Vice President of Marketing for Samanage, where she managed the transition of the marketing function from Israel to the U.S. and revamped the marketing strategy, including rebuilding the team, updating the positioning, new brand building initiatives, and new lead generation programs. Her innovative growth strategies increased lead volume by over 50% and decreased cost per opportunity by 25%. Previously, Ginny served as the Vice President of Marketing and Product Management at Parata Systems, where she led the development of marketing and product management teams and launched a new customer acquisition strategy, contributing to YOY growth of 85% in the company’s key product line. She has also served as the Director of Marketing, Acute Clinical and Business Solutions and Director of Marketing, Customer Segment at Allscripts and Global Director of Online Marketing for Qlik.
Ginny has a BA from The Pennsylvania State University and an MBA from Duke University.
Vice President, Business Development
William Simpson is a team-oriented business leader with demonstrated ability to provide necessary strategic business planning and relationship management to move organizations, products, and services to the next level. As Director of Sales and Business Development of a global mission critical enterprise healthcare IT solutions company, Mr. Simpson was responsible for the company’s information and strategic planning requirements. When co-founding an integrated payment and records healthcare system, he developed the first financial services healthcare fiscal intermediary payment compliance tool in the nation.
Simpson’s advance into the healthcare marketplace started with the formation of an EBR Foundation (of which he holds a board seat) endowment held at Duke University Hospital offering educational materials to care givers of diabetic patients. Simpson holds a non-fiduciary board position on an auxiliary Heart Board at Duke University Medical Center (RET) and is a member of NCMGM, NCHICA, and HIMSS. Simpson is also a member of the US Equestrian Federation’s Safety Committee focusing on high performance improvement of the equine sport. Simpson brings his adaptive style of blending relationship management with bottom-line day-to-day activities to Smartlink.